When shopping for new bedding, you've probably encountered the term "thread count" as a quality measure. The common belief is that the higher the thread count, the better the sheets. But here's the truth: thread count is less important than you think. It can often be misleading. Let's explore why thread count is overrated and what you should focus on when choosing bedding.

What Is Thread Count, Really?

Thread count refers to the number of threads woven into one square inch of fabric, combining the horizontal (weft) and vertical (warp) threads. For example, a thread count 300 means 300 threads per square inch. For years, consumers have been led to believe that a higher thread count equals higher quality. However, this isn’t necessarily the case.

The Myth of Higher Thread Counts

1. Thread Quality Over Quantity: The quality of the threads is far more important than the number of them. For instance, sheets made from high-quality cotton, such as Egyptian cotton, will feel softer and last longer than sheets with a higher thread count made from inferior cotton.
2. The Trick of Multi-Ply Yarns: Some manufacturers artificially inflate thread counts using multi-ply yarns, which use multiple thinner threads twisted together to create a single thread. This can result in a higher thread count without improving the quality of the fabric. These sheets may be heavier and less breathable.
3. Weave Type and Material Matter: The type of weave (such as percale or sateen) and the material used (like cotton, linen, or bamboo) have a more significant impact on the feel and performance of your sheets than thread counts alone.

What Really Matters: The Quality of the Cotton

When choosing the best bedding, the type of cotton used is far more crucial than the thread count. This is where FOXFORD stands out. FOXFORD creates bedding using long-staple cotton, known for its superior quality. Long-staple cotton fibres are more extended and smoother, which allows for a softer and more durable fabric. This type of cotton is less prone to pilling and can produce finer yet stronger threads.

FOXFORD's commitment to using long-staple cotton means our bedding provides the luxurious feel people associate with high thread counts without the need for misleading numbers. Their bedding is breathable, soft, and designed to last, offering true value where it counts.

How to Choose Your Bedding

When selecting bedding, instead of getting caught up in the numbers game, consider these factors:

Material: Opt for high-quality materials like long-staple cotton, linen, or bamboo. These materials naturally feel great against your skin and improve with time.

Weave: Decide whether you prefer the crisp, relaxed feel of percale or sateen's silky, smooth texture. Both have their unique benefits.

Finish: Look for sheets that are finished well, with attention to detail in the stitching and construction, as this can affect the overall longevity and comfort.

Thread count has been marketed as the ultimate indicator of sheet quality, but the reality is more complex. Higher thread counts don’t automatically mean better sheets. Instead, focus on the quality of the cotton, the weave, and the craftsmanship. Brands like ourselves, Foxford, use premium long-staple cotton and offer bedding that delivers comfort and durability without relying on inflated thread count numbers.

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So, the next time you’re in the market for new bedding, remember: it’s not about the thread count. It’s about the quality of the fabric and how it feels against your skin. Choose wisely, and you’ll enjoy a better night’s sleep for years.